By Felipe Almeida · September 2, 2026
Otterly.AI has the cheapest entry point on the market: $29 a month for 15 prompts across four engines. Their ladder is the most transparent in the set — 29, 189, 489, and Enterprise from 1,000 — and they even publish the price of the 100-prompt add-on pack, $99.
| Criterion | SearchBrand | Otterly.AI |
|---|---|---|
| Entry | Pro US$247/mo + VAT | Lite $29/mo (15 prompts) |
| Mid plan | Pro+ $497/mo | Standard $189/mo (100 prompts) |
| Top plan | Custom Enterprise | Premium $489 (400 prompts); Enterprise from $1,000 |
| Engines included | 5 | 4 (ChatGPT, AI Overviews, Perplexity, Copilot) |
| Claude and Gemini | Included | Paid add-on |
| Competitor content analysis | Yes | Not stated |
| Billing in CLP | Yes | No |
When to hire Otterly. If you want to start at $29 just to see whether any of this is useful, that's the shortest path and we're not going to tell you otherwise. And if Microsoft Copilot is your priority, they cover it out of the box and we don't.
Where it breaks. With 15 prompts you monitor your brand, and your brand is exactly the thing that always looks good: in our own set, the 140 daily runs of questions that name us return a mention 98% of the time. A diagnosis worth having needs questions that don't name you, and 15 won't get you there. On top of that, Claude and Gemini as add-ons raise the effective price: add them and the $189 Standard stops being $189.
How many questions do I actually need? It depends on the size of your category, but as a floor: at least 30 that don't name your brand. Anything less measures your own website, not your market.
Prices verified on each vendor's own page on September 2, 2026.