By Felipe Almeida · September 2, 2026
Of all our competitors, HubSpot's AEO tool gets the best average position in model answers: 3.3 across 152 runs. And its standalone price is $50 a month. That has to be said before any comparison starts: for anyone already on HubSpot, it's the hard option to argue against.
| Criterion | SearchBrand | HubSpot AEO |
|---|---|---|
| Price | Pro US$247/mo + VAT | $50/mo standalone, or inside HubSpot for Marketers ($900/mo) |
| Engines | 5 (ChatGPT, Gemini, Perplexity, Claude, AI Overviews) | 3 (ChatGPT, Gemini, Perplexity) |
| Prompts | 250 credits on Pro | No stated limit |
| Prompt suggestions | From your brand profile and your site's content gap | From your CRM |
| Competitor content analysis | Yes | Not stated |
| Requires HubSpot | No | Integrates with their platform |
| Local billing in Chile | Yes | No |
When to hire HubSpot instead of us. If your marketing lives in HubSpot and you want to start measuring tomorrow, start there. Fifty dollars for share of voice, sentiment on a −100 to +100 scale and citation analysis across three engines is a very low bar to entry, and the prompts come from data you already have.
Where it falls short. When you need Claude and AI Overviews, which HubSpot doesn't cover and which carry real weight in Chile; when the problem isn't measuring but knowing which competitor's content is winning the answer; and when the decision has to be defended with a measurement in Spanish that understands the local category.
Can you use HubSpot AEO without paying for Marketing Hub? Yes, HubSpot offers it standalone at $50 a month. Verified on September 2, 2026.
Which one measures better? They measure similar things with different coverage. The practical difference is the two engines HubSpot doesn't track, plus competitor content analysis.
Prices verified on each vendor's own page on September 2, 2026.