AEO tools comparison

Public prices verified on 2 September 2026, one by one, on each vendor's own pricing page. When a company does not publish its prices, the cell says "does not publish" and not an estimate. We re-verify on the first day of every month.

Otterly.AI Enterprise starts at US$1,000/month according to its own page. Profound, Peec, AthenaHQ and SearchBrand quote Enterprise case by case.

How to read this table without getting it wrong

A prompt is not a standard unit. Profound counts tracked prompts; Otterly counts search prompts; AthenaHQ and SearchBrand count credits, and a credit usually equals one answer from one model. The 50 prompts on Profound Starter run against a single engine, so they are 50 answers. The 100 on Growth run against 3, so they are 300. The honest comparison is questions × models × frequency, and you have to do that math yourself.

The entry plan is almost never enough to decide. With 15 prompts —Otterly Lite— you don't cover a category; you cover a handful of brand questions, which are exactly the ones you always answer well and that tell you nothing. Our own set is 156 questions, and across the 140 daily runs that name us we show up 98% of the time. A useful diagnostic starts above 50 non-brand questions.

"Engines covered" hides add-ons. Otterly covers four engines on every plan and charges separately for Claude, Gemini and AI Mode. Peec lets you pick 3 out of 11 except on Enterprise. If your market answers on Gemini —and in Chile it carries weight— that changes the real price.

Price per monitored question

The number that makes plans with different units comparable. Our own calculation over the prices above, taking the base engine of each plan:

We don't include SearchBrand, AthenaHQ or Semrush in this table because they sell credits or tiers, and the equivalent in questions depends on how many models you switch on. Adding them with an assumption of our own would be exactly the kind of number this page exists to avoid.

What we recommend, on the record

We're part of the comparison, so we say it straight and with the criteria in plain sight:

• If your market is Latin America and you need local invoicing, SearchBrand. It's the reason we exist: monitoring in Spanish and Portuguese, with invoices in Chilean pesos including VAT, which none of the other six offers today.
• If you already live inside HubSpot, start with HubSpot AEO at US$50. Fifty dollars to see your share of voice across three engines, with prompts suggested from your CRM, is hard to argue with. If you later need more engines or competitor content analysis, that's when switching pays off.
• If you're a US company with budget and you want engine depth, Profound Enterprise covers up to 9. It appears in 185 of our non-brand question runs with an average position of 4.1: it's the most established brand in the category and it shows.
• If you're exploring and don't want to pay anything yet, AthenaHQ's free plan with 300 credits and 10 models is the most generous in the set.
• If you need 15 questions and nothing more, Otterly Lite at US$29. It's honest: it costs little and it does little.

When not to pick us: if you operate only in English and only in the United States, our language and invoicing advantage adds nothing, and there are cheaper options per question.

The questions that come up when comparing

Head-to-head comparisons

• SearchBrand vs Profound — the most established name in the category, covering up to 9 engines.
• SearchBrand vs HubSpot AEO — $50 a month and prompts suggested straight from your CRM.
• SearchBrand vs Peec AI — European, and it doesn't publish prices.
• SearchBrand vs Otterly.AI — the cheapest entry point on the market, $29.
• SearchBrand vs Semrush — the SEO suite that added AI metrics to every plan.
• All comparisons

Keep reading

• Answer engine optimization: what it is and how to measure it
• 6 best AEO platforms 2026 compared