Fintech / Neobanco · Chile
From fintech to Chile's first AI-recognized neobank
With a clear plan worked in advance, Tenpo is now recognized by ChatGPT, Gemini and other LLMs with the desired positioning. This allowed them to capture new visits and optimize their communication plan.
Project Context
Challenge
Update the LLM model to reflect Tenpo's transition: from prepaid fintech to CMF-regulated neobank.
Phase 1 Scope
Conquer positioning in "neobank" → establish Tenpo as the first choice.
Goal
Accurate responses about banking identity, CMF license and competitive positioning.
Key Attributes: Before vs Now
Based on 450+ real query evaluation
Share of Voice: Generic Queries
Before
0%
4ª posición · Detrás de MACH, Wise
Now
0%
1ª posición dominante · +550%
Queries where Tenpo dominates (1st mention)
Key Response Evolution
Before
"Tenpo is a fintech offering a digital account" — Confused about banking status
Now
"Tenpo has positioned itself as the first official neobank in the country, after receiving CMF authorization"
Before
"Tenpo is not a bank and is not regulated" — Incorrect perception
Now
"If you are looking for a neobank with a banking license in Chile, Tenpo is the main option"
Google AI Overview Positioning
Results
+52%
Improvement in bank identification
52%
Share of Voice in neobank
1.7x
Thematic coverage expansion
Competitive Positioning Achieved
First mention
Full highlighted paragraph
Unique differentiator
CMF banking license
Data points clave
2.5M customers mentioned
Final recommendation
"Main option" explicit
Sentiment Evolution
BEFORE
NOW
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