It's not a new SEO technique. It's another discipline.
Brief, clear and actionable content to help you position yourself in the world's most important answer engines.
You don't need more content. You need content that answers.
Many people hear about AEO (Answer Engine Optimization) and think it's just another evolution of SEO. But it's not. It's another discipline.
Just as SEO was built around how search engines analyze and rank websites, AEO is based on how LLMs like ChatGPT, Perplexity or Claude consume, understand and replicate content.
Why is it different?
- Traditional SEO seeks to attract clicks from search results.
- AEO seeks to be cited as a source by a conversational model.
- SEO optimizes for ranking algorithms.
- AEO optimizes for language models.
Can you do both at the same time?
Yes. And you should.
Content optimized for AEO can also rank well in Google if it's well structured.
But if you only optimize for SEO, you'll probably never be cited by a conversational engine.
✨ Golden Tip: Include text blocks that are easily "copyable" by an LLM.
For example: clear definitions, comparative lists, concept summaries or sequential steps.
This makes them more "usable" for the model.
Real case: Semrush
Semrush has been one of the most cited brands by engines like Perplexity and ChatGPT. Why?
- They have content focused on answering very specific questions.
- Their structure is didactic: examples, lists and key concepts separately.
- They frequently update their entries with new data.
SEO will continue to be important. But AEO is no longer optional.
If you want to exist in the answers that users read, you must design content to be cited, not just found.
