How to Choose the Best Keywords for AEO?
This article is part of our "100 seconds or less" series
Brief, clear, and actionable content to help you rank in the world's most important answer engines.
You don't need more content. You need content that answers.
Did you know that choosing keywords for AEO is completely different from traditional SEO?
It's not just SEO: your keywords must be real questions
In traditional SEO, you choose keywords by volume and competition. In AEO, you choose questions that a user would naturally ask, like:
- SEO: "best refrigerators 2025"
- AEO: "What refrigerator is most efficient for a small apartment?"
Tools like SearchBrand allow you to:
- Detect effective questions that generate AI responses.
- Identify opportunities where your brand doesn't appear yet.
- Create content focused on answering those real questions.
Golden Tip 🟨
Organize your questions by intent:
- What is…? → educational content
- How to…? → step-by-step tutorials
- Which is better…? → comparisons
- Where to buy…? → transactional content
Evaluate your key questions like this:
- Is it something your customer would really ask?
- Does it have a concrete answer?
- Can you answer better than the competition?
- Is it aligned with what you offer?
Real case: Procter & Gamble
P&G has integrated generative AI to create useful and relevant content:
- Answers frequent questions like "How to choose the best diaper for newborns that doesn't irritate the skin?" or "Which anti-dandruff shampoo is effective with frequent use?"
- Uses clear language, practical advice, and user-friendly format (lists, concise answers).
- This clarity and usefulness make their content a recurring source in generative AI tools.
Source: SmashBrand
Keywords now don't just serve Google; they also determine if an answer engine cites you.
You decide if you want to be invisible… or be among the answers.
