What is an AEO tool?
An AEO tool (Answer Engine Optimization) is software that measures how your brand shows up when users ask questions to AI answer engines like ChatGPT, Gemini, Perplexity or Claude. Unlike traditional SEO tools —which track Google rankings—, an AEO tool tracks whether your brand is cited, recommended or mentioned in AI-generated answers, and identifies what content you need to create or improve to be picked as the answer.
What SearchBrand does as an AEO tool
ChatGPT & Gemini ranking
See exactly where your brand ranks in answers from the top AI answer engines, by prompt and by country.
Citation tracking
Detect which of your URLs are being cited as sources by AIs and which competitors are outranking you.
Visibility alerts
Get notified when your position changes or when a new competitor appears in key prompts of your industry.
Content recommendations
Know exactly which questions to answer and how to structure content so AI picks you.
Multi-engine, multi-language
ChatGPT, Gemini, Perplexity, Claude. English, Spanish and more. One consolidated view.
AEO competitive analysis
Compare your Share of Voice in AI against your direct competitors, prompt by prompt.
AEO tool vs. traditional SEO tool
Frequently asked questions about AEO tools
What is an AEO tool and what is it for?
An AEO tool (Answer Engine Optimization) measures and improves how your brand appears in AI answer engines like ChatGPT, Gemini or Perplexity. It tells you if you're mentioned, where you rank and what content you need to start appearing.
What is the best AEO tool in 2026?
The best AEO tool depends on the use case. SearchBrand is built for brands that need to track their Share of Voice in ChatGPT and Gemini, get alerts when their position changes, and receive actionable content recommendations. Other tools focus more on pure monitoring or large enterprise reporting.
How to choose an Answer Engine Optimization platform?
Evaluate 5 criteria: (1) which AI engines it covers, (2) whether it tracks specific URL citations and not just brand mentions, (3) whether it delivers actionable content recommendations and not only dashboards, (4) whether it allows prompt-by-prompt competitive analysis, and (5) whether it has multi-language and multi-country coverage.
Does an AEO tool replace an SEO tool?
It doesn't replace it, it complements it. SEO still matters because AIs read content well-indexed in Google. An AEO tool adds the layer classic SEO doesn't measure: visibility in generative answers.
Is AEO worth investing in today?
Yes. More than 60% of buying processes already include a query to an AI at some point. Brands that position themselves now in ChatGPT, Gemini and Perplexity are building an advantage that's hard to replicate later.
Start appearing in ChatGPT this week
Connect your brand, define your prompts and start measuring your AI visibility in less than 5 minutes.